Introducing BAIC: The Newest SUV Brand Hitting the Market

The new year brings exciting news to the automotive world. A bold new Chinese automaker has arrived in Estonia, and it is already turning heads. Meet the BAIC BJ30e — a highly capable hybrid SUV that blends legendary off-road DNA with premium modern technology, all at a price that will surprise you.

Engineering Pedigree: Mercedes-Benz & Jeep Roots

The name BAIC may be new to you, but its partners are anything but. BAIC operates a joint venture in which Mercedes-Benz holds a 49% stake and BAIC holds 51%. On top of that, BAIC manufactured Jeep vehicles in China from the 1980s all the way through 2009.

What does that mean for you as a driver? The structural foundation and all-wheel-drive architecture carry Jeep's rugged off-road heritage, while the premium equipment, interior technology and refinement bear the unmistakable influence of Mercedes-Benz. It is a genuinely impressive collaboration.

Powerful Self-Charging Hybrid

Under the bonnet, the BJ30e runs a self-charging hybrid system (HEV) that delivers serious capability without ever needing a plug:

• Powertrain: A petrol engine paired with two separate electric motors — one on the front axle, one on the rear — producing a combined output of 206 kW.

• Smart All-Wheel Drive: Because each axle has its own motor, there is no conventional driveshaft. The result is smoother, more efficient power delivery and greater ground clearance.

Built for Adventure: Camping Mode

The BJ30e is packed with features that go well beyond the daily commute:

• Mobile Power Station: Switch on Camping Mode and the car becomes a generator — perfect for powering devices and appliances in the great outdoors.

• Sleep Inside: The seats fold completely flat. Factory-designed mattresses are available, fitting either via the boot with rear seats folded, or across all four seats when the fronts are reclined flat to meet the second row.

• Built-in Picnic Table: The boot houses a removable shelf that doubles as a dining table once you add the factory-provided legs. Instant campsite dining.

• Stargazing: Recline the seats and enjoy the night sky through the panoramic roof — together with someone special.

Pricing and Availability

The first shipments have already arrived in Estonia, and demand is significantly exceeding expectations. Nearly ten units were pre-sold on the strength of the very first demo car alone, with around 80 vehicles planned for delivery this year.

The most surprising element of the BJ30e is its price. It starts at just €37,490 — remarkable value for a fully equipped, all-wheel-drive, self-charging hybrid with this level of capability and pedigree.

As our reviewer put it — the car is so impressive that he ended up buying one for himself. Come in, take a test drive, and see for yourself!